Jesus Marketing 101

So how far is too far?

I was just working on this week’s lesson for our POINT 180 youth group which talks about “colliding” with other people who are not like us and the things we could possibly learn from them.  So for an illustration I put together a PowerPoint slideshow with various ways the Christian world has taken everyday items and Christianized them.  In some sort of an attempt to… (I don’t know, make money?) we’ve created an “us vs. them” mentality that only turns people against true Christ followers and Jesus.  Are we really supposed to be marketing and capitalizing off of Christ and those who follow him?  I won’t name names, but some denominations have tried that before.

The Christian has everything these days in order to keep oneself pure from the filth of the world, and it’s all working so well (insert sarcasm here): Christian music, Christian radio, Christian movies, Christian theme parks, Christian home decor, Christian water bottles, Christian board games, backpacks, jewelry, t-shirts, hats, silly bands, even car seat covers!  The Christian music industry alone is enough to make my blood boil, but do we really need to play “Bible Scrabble”?  What’s wrong with regular Scrabble?  Are only the good words found in Scripture?  I’m going to go throw up now.

Now, I may have gone a bit too far.  There isn’t necessarily anything wrong with Christian products.  You won’t see me wearing a “God’s Gym” t-shirt or an ichthys on my car but I do enjoy my Christian music.  But seriously, how far is too far?  If Jesus came back I think he’d be incredibly disappointed.

 

 

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